The Feature Magazine
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We believe the key to reaching the woman and youth of South Africa, is to facilitate, support and inspire
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The Feature.za Magazine is a non-profit digital women’s magazine dedicated to capturing the essence of the contemporary South African woman. Launched just over two year ago, our publication delves into a diverse range of topics that resonate with the South African context. Our primary objective is to profile ordinary women engaged in extraordinary initiatives, spanning civic leadership, entrepreneurship, activism, and various sectors. We share their journeys, aiming to inspire others, instil resilience, and foster enthusiasm for self-development and education. The magazine is published monthly on our website
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Our Vision
The Feature Magazine’s overarching vision is to spotlight women making significant impacts across various industries. What sets us apart is our dual commitment as an NGO and our meticulous curation of content. While mainstream women’s magazines often focus on celebrity news, we prioritize showcasing women’s experiences to inspire a nationwide audience. Our aim is to facilitate, support, and inspire through diverse and relevant content pillars, fostering societal empowerment beyond gender and age boundaries.
Our Values
- NGO Commitment: We are committed to being an NGO, driven by the belief that true societal change should not be contingent on monetary compensation. Our mission is fuelled by passion and dedication to making a positive impact.
- Youth Focus: Recognizing the youth as the future, we focus on empowering and addressing the disenfranchisement faced by the youth in the socio-political climate of South Africa.
- LGBTQ+ Inclusivity: We actively work to dispel negative connotations surrounding the LGBTQ+ community, advocating for equal respect for all forms of love.
- Mental Health Advocacy: We shine a light on mental health and illness, especially within the POC community, aiming to contribute to the ongoing discourse around mental well-being.
- Female Empowerment: Our core focus is on the experiences of women, fostering female empowerment without alienating the male demographic. We celebrate women’s achievements across various industries, challenging societal narratives.
What Sets Us Apart from Our Main Competitors:
- NGO Status: The Feature Magazine's unique status as an NGO sets us apart, aligning our endeavours solely with our passion for societal change.
- Every-Woman Formula: Unlike conventional magazines that often feature well-known urban figures, we embrace an every-woman approach. Our stories resonate with readers on a personal level, allowing them to relate to experiences mirroring their own.
- Grassroots Approach: We prioritize a grassroots approach, featuring women who have initiated change in South African discourse. Our content leans towards aspiration, showcasing individuals who have made a meaningful impact.
- Narrative Shifting: We consciously choose topics that challenge popular public interest, shifting the narrative towards meaningful conversations. For instance, our focus on women in STEM aims to reshape perceptions and inspire change.
About Us
The Feature.za Magazine is a non-profit digital women’s magazine dedicated to capturing the essence of the contemporary South African woman. Launched just over two year ago, our publication delves into a diverse range of topics that resonate with the South African context. Read more
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info@thefeature.co.za
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